AI automation for the work your team repeats every week
Not everything should be automated. The right first job is the one your team does every week, the same way, and wishes it didn't have to.
What AI automation is good at
AI is good at work that follows a pattern but still needs some reading and writing. Pulling numbers into a report. Turning a call transcript into notes and to-dos. Drafting the follow-up that's due today. Matching an email reply to the right person.
It's bad at work nobody can describe. If the only instructions are "use your judgement", the AI has none to use.
How to pick the first job
I look for three things:
- It happens often. Weekly or more. Monthly work doesn't give you enough practice runs.
- Someone does it well. There's a person whose version you'd want copied.
- The result is clear. You can tell a good one from a bad one by looking at it.
A weekly client report usually passes. "Handle our marketing" doesn't.
What it looks like in practice
For a software startup, I built a sales pipeline the founder runs herself. Three times a day it:
- Picks up new signups and adds them to the board.
- Matches email replies to the right person.
- Spots new bookings and no-shows.
- Reads call transcripts and writes a summary, the to-dos, and tagged product feedback.
- Drafts the follow-ups that are due, and reports back on what it did.
It never sends an email. It drafts, and she reads and sends every one. When it isn't sure, it asks instead of guessing.
Automation your team can change
The rules an automation follows should be written in plain language, so the person who uses it can read them and change them. If changing a rule means calling me, I haven't finished the job.
Which tools
I build on what you already pay for: ChatGPT, Claude, Gemini, Copilot, plus the sheets, inboxes and databases where your work already lives.
Common questions
What does an AI automation consultant do?
Picks the work worth automating, writes down how it gets done, builds AI to run it on your existing tools, and teaches your team to run it.
What should we automate first?
Something that happens every week, that one person does well, and that has a clear finished result.
Will the automation send things to customers on its own?
Not unless you decide it should. I start with the AI drafting and a person approving. For customer conversations, I recommend keeping it that way.
Do we need new software?
Usually not. I build on the tools you already use.